New Good Faith Estimate will require comparison of offers.

I've been reading the last few days that the new Good Faith Estimate ( GFE ) will require a comparison of offers.

While many are not happy about this, I think it's a chance to embrace that fact that good mortgage planners and loan officers do this anyway and many of your competitors do not. If you are using a program such as Mortgage Coach, aren't you leveraging the Total Cost Analysis to help your client understand what is going to be best for them in the strategy that makes the most sense for them?

You should take the opportunity to tell all of your clients as you talk to them that the government is finally catching up to promote one of the ways you have been protecting your clients for months or even years. That is the comparison of options in developing a long term strategy that will benefit your client tomorrow and for years to come.

I believe you want to see a comparison become mandatory. You already do it well and your competitors are going to have to learn a new skill and find a way to provide the comparison. Most of them are not going to have or want to spend any money on such a fine presentation tool as Mortgage Coach because they aren't wise enough to invest in their business like you do. Your presentation and knowledge set you apart. You should be utilizing Mortgage Coach reports in all of your mortgage planner and loan officer marketing. And you should be using them to blow your competition out of the water while building up trust with your client.

The value of being a member of Mortgage Coach has constantly risen over the years and the last year has brought tremendous value to those of you that are members. If you aren't currently a member, you need to contact Mortgage Coach today. There is even more value today than there was when I started writing about them months ago.

Do yourself and your clients a favor and get onboard with Mortgage Coach if you aren't already.

Tell them you heard about them from your friends at Mortgage Planner Tools.com