UFLO – Sales training that works. Period.

For those of you not familiar with UFLO, it stands for University for Loan Officers. The training methods have been taught for over 20 years by John T. Moss, founder and head trainer.

Over the years John has trained the call center telemarketers and/or consulted for some of the largest mortgage companies during the peak of their success, such as New Century, Millennia, Dana Capital, United Lending Group, and others. He has also trained for companies outside of the mortgage industry such as Cheap Tickets and for other industries including automotive sales and high end dating services. John has trained call centers in St. Lucia and India. This guy knows his stuff. He lives and breathes what he teaches and he integrates psychology with years of practice and systems that he created and added to other classic training techniques.

If you are in Southern California you may have taken one of the University for Loan Officers 2 day trainings. If you did, you left that training with some powerful tools and skills. And you would have received John's manual, "The Millionaire Loan Officer" which was written to go along with the course. John's course was reviewed by C.A.M.B. and as far as I know, he is the first sales trainer, and possibly the only so far, to receive a letter of endorsement including an approval on ethics and compliance. That says a lot.

I know John personally from having worked with him over a period of several months. I attended some events with him and I can't tell you how many people  would come up to John and visit and talk about how their telemarketing improved 30%, or how their company grew after bringing John in to train their people.

John's training was geared towards the mortgage industry but is applicable to any industry. He teaches you how to understand your customer's true goals and how to speak with them to start building a trusted adviser status from the first call or contact with them.

He has some fantastic objection handling tools that you just have to learn. Master these and you are a force to be reckoned with.  He teaches you about using "tie downs", different types of questions designed to build rapport or get the client back on track, and many other tools that just work.

After all of this "good stuff", here is the "bad". John is involved in a non-profit now and is not currently offering 2 day trainings anymore. However…

John is in the process of revamping and putting up a new site / blog at UniversityforLoan Officers.com where he will be offering free tips. You will also be able to send him questions about objection handling and sales techniques. You'll get free advice on how to handle the objection and regain control of the process. He also has some great loan officer marketing tips that I had never heard of before meeting John. He'd throw them out there while talking to people at events and you'd see people pull out a pen and a card and start writing it down. One of his tips on using comps surprised many people as I watched, including several guys who were running mortgage companies and wanted to implement this tip yesterday, if you know what I mean.

He plans to offer his manual in ebook form along with videos of his training. He is looking at offering online coaching sessions too. Being the kind of guy who likes to give and also offer deals to his clientele I'm sure he will be offering some special deals to early subscribers at the blog who want to get free tips and special offers to subscribe to his training when he opens it up.

If you are in sales and want to learn to close more deals instead of spending more on marketing and leads, go sign up for john's free tips at the University for Loan Officers new blog.